Coinciding with the 2-Week Countdown to St. Patrick's Day, Adults Across the U.S. Can Now Prove Their #IrishQTest to Enter

Roe whisky OnTheRocksFor the first time in three years, St. Patrick's Day celebrations are coming back into full swing. To help adults across the US prepare for the holiday's return, Roe & Co is reminding fans exactly what they love most about the holiday, Irish heritage, and of course, whiskey with a bit of a trivia twist.

While winners won’t be announced until after the holiday, fans can celebrate St. Patrick’s Day with the brand’s delicious Roe & Co Irish Coffee Recipe.

While winners won’t be announced until after the holiday, fans can celebrate St. Patrick’s Day with the brand’s delicious Roe & Co Irish Coffee Recipe.

Once the quiz is completed, entrants will have the chance to enter the ‘IrishQ Test’ sweepstakes where one lucky winner will receive a 3-day trip to Dublin for them and a friend, including round-trip air travel, hotel accommodations, a cash prize of $1,000 to aid their adventures and a private tour of the Roe & Co distillery lead by Head Distiller, Lora Hemy.

Once the quiz is completed, entrants will have the chance to enter the ‘IrishQ Test’ sweepstakes where one lucky winner will receive a 3-day trip to Dublin for them and a friend, including round-trip air travel, hotel accommodations, a cash prize of $1,000 to aid their adventures and a private tour of the Roe & Co distillery lead by Head Distiller, Lora Hemy.

As part of the brand's festivities for the holiday, the premium Irish whiskey distilled by Lora Hemy is unveiling a quiz for adults (21+) in select markets to test if everyone is a bit Irish on St. Patrick's Day and expand their horizons. Do you love trivia and want to learn about the following areas? If you answered yes, then the 'IrishQ Test' has everything you need to be ready to celebrate St. Patrick's Day this year.

The best part? The fun and exploration doesn't stop after participants answer the final question! Once the quiz is completed, entrants will have the chance to enter the 'IrishQ Test' sweepstakes where one lucky winner will receive a 3-day trip to Dublin for them and a friend, including round-trip air travel, hotel accommodations, a cash prize of $1,000 to aid their adventures and a private tour of the Roe & Co distillery lead by Head Distiller, Lora Hemy.

"After three long years, we are thrilled to finally celebrate St. Patrick's Day the way it is meant to be celebrated – bringing people together through connection and unity while applauding both modern Irish culture and honoring traditional Irish heritage," said Lora Hemy, Head Distiller at Roe & Co Distillery in Dublin. "Roe & Co is proud to be a part of the resurgence of Irish Whiskey and cocktail exploration, and we can't think of a better way to share more about our story than by inviting our fans to take part in the #IrishQTest trivia."

To bring the campaign to life on social media, Roe & Co is also partnering with Anna Roisman, TV Host and Comedian, to help fans test their knowledge on social media. Roisman will be promoting the trivia and 'IrishQ Test' challenge on her social media (@annaroisman) so be sure to stay tuned so you don't miss any of the fun!

Starting today, the 'IrishQ Test' sweepstakes is available for entry on http://www.roeandcowhiskey.com/stpatricksday, ending at 11:59:59 pm ET on March 17, 2022. Not ready to travel just yet? The sweepstakes winner and their guest have until July 15, 2024, to take their dream trip to Dublin, or winner may choose to receive a check for $6,000 as Prize in lieu of trip by advising Sponsor accordingly at time of prize acceptance. While winners won't be announced until after the holiday, fans can celebrate St. Patrick's Day with the brand's delicious Roe & Co Irish Coffee Recipe.

Roe & Co is a premium Blended Irish Whiskey, named in honor of George Roe, a true pioneer of Irish Whiskey. Aged in ex-bourbon barrels, non-chill filtered and bottled at an ABV of 45 percent (90 proof), Roe & Co can currently be purchased for all of your St. Patrick's Day across the US in California, Connecticut, District Of Columbia, Illinois, Maryland, Massachusetts, New Jersey, New York State, Ohio or Rhode Island.

No matter how you choose to celebrate St. Patrick's Day with Roe & Co this month, please remember to drink responsibly. For more information, visit roeandcowhiskey.com or follow Roe & Co at @RoeandCoWhiskey on Facebook and Instagram.

RNC IrishCoffeeRoe & Co Irish Coffee Recipe

    1.5 oz Roe & Co
    2 tsp light brown sugar
    1 cup hot or cold brewed coffee
    Whipped cream

HOT: Add Hot coffee and sugar, stir and mix well. Once combined, add the Roe & Co Irish Whiskey. Top with Whipped Cream.

COLD: Mix sugar and cold brew coffee well. Stir in Roe & Co. Irish Whiskey and pour over ice filled Irish coffee mug. Top with Whipped Cream.

 

About Roe & Co

Roe & Co is named in honor of George Roe, the once world-famous whiskey maker who helped build the golden era of Irish Whiskey in the 19th century. His distillery, George Roe and Co, extended over 17 acres on Thomas Street in Dublin and was once Ireland's largest distillery.

Diageo will now build on this rich heritage with the creation of a new distillery by converting the historic former Guinness Power House on Thomas Street. Roe & Co is made from the finest hand-selected stocks of Irish malt and grain whiskies and aged in bourbon casks. It has the signature smoothness of Irish Whiskey with remarkable depth of flavor – a luxuriously smooth blend, with a perfect harmony between the intense fruitiness of the malt and the mellow creaminess of the grain whiskies. The first blend of Roe & Co debuted in key European cities as part of Diageo's growing Reserve portfolio.

NO PURCHASE NECESSARY TO ENTER.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN ONLY TO LEGAL U.S. RESIDENTS, 21 YEARS OF AGE OR OLDER, WHO RESIDE IN ONE (1) OF THE FOLLOWING STATES: CALIFORNIA, CONNECTICUT, DISTRICT OF COLUMBIA, ILLINOIS, MARYLAND, MASSACHUSETTS, NEW JERSEY, NEW YORK STATE, OHIO OR RHODE ISLAND (COLLECTIVELY, "ELIGIBLE AREA"). VOID ELSEWHERE AND WHERE PROHIBITED OR RESTRICTED BY LAW.

Flipping Book

Concrete Beach Brewery’s Fourth Annual Miami Gras Party & Can Release returns Saturday, February 29, from 2:00-10:00PM. This free event combines the rhythm of the Caribbean and Latin Carnaval in the heart of Wynwood. Food will be available from The Hummingbird Table, sounds by Rodolfo Zuniga Group, and entertainment by a samba dancer troupe. Cans available starting at 2:00 PM.

When: Saturday, February 29 at 2:00-10:00PM
Where: Concrete Beach Brewery, 325 NW 25th St., Miami, FL 33127

Miami Gras is a French-style saison inspired by the heritage of New Orleans, the eclectic cocktails of Bourbon Street and the outburst of cultures that come alive during the season of Carnaval. Brewed with wildflower honeya dn packing an ABV of 7.2%, Miami Gras is dry, yet fruity, with notes of pepper, citrus and spice. Made for celebrations, it pairs perfectly with feathered masks, sparkly beads and the beat of the street.  

The CBB Social Hall, Wynwood, is located at 325 NW 24th Street is open Sunday-Thursday, 12:00pm – 12:00am and Friday - Saturday,12:00pm – 2:00am.

Anniversary Party on February 29th includes limited-edition brew

Leap Day only happens once every four years, so why not celebrate it with a big party? Fat Point Brewing is hosting its 5th Anniversary bash on February 29th, with live music, a limited-edition brew, and lots of fun.

The 7th annual 305 DAY Block Party in The Leah Arts District features local music, art, local vendors, food trucks, a kid’s corner and more — all in celebration of our diverse community and the 305 we love!

He can act. He can sing. He can make you laugh, and he can make you cry. He can even build you a bar – among other things – with his bare hands. What Nick Offerman apparently can't do is bide his time, which is why he's teaming up with Guinness to give you an entire month to get ready for his favorite day of the year – St. Patrick's Day – with the official Guinness Countdown to St. Patrick's Day. Spoiler alert: green beer will not be making an appearance.

With New Immersive Event Come to Your Senses

Concrete Beach Brewery’s Deck the Walls spiced imperial porter is back – and the Wynwood-based brewery is celebrating not with one, but two parties during the week of Art Basel! The first event – new this year – is an immersive experience, Come to Your Senses will take place the day that the galleries open throughout Miami, on Thursday, December 5th, starting at 7pm. The second is their annual Deck the Walls can release party celebrating the winning can artist from the 2019 can art competition and releasing the beer itself in cans. Saturday’s party also marks the end of this year’s competition, after two weeks of a public vote (10/30-11/15) for the 2020 can.

Come To Your Senses will be an immersive evening of beer, art and food co-hosted with publications NY Style Guide and Miami Style Guide. The event will feature four artists – 2019 winner Tiffany Beasi, Nate DeeKat Mastsuzawa-Zarich and NY-based Jasin Cadic– working with their mediums live, alongside  delicious bites from celebrity chef, Nik Fields’ creation. 

The pairing will also include a sampling of four Concrete Beach beers: new Coastal Clara, flagship Havana Lager, brewery favorite Más Hops and a sneak peek at limited release Deck the Walls, which officially releases two days later, in cans on that Saturday, December 7th

The first hour (7-8pm) Brooklyn-based Frankie Silver will play acoustic guitar, while Head Brewer Eric Hernandez and Chef Nik will be in the crowd, available to chat through pairings.Afterwards, DJ Law will be spinning and keeping the party going throughout the night.

Tiffany beasi can artDeck the Walls is a big, flavorful, well-balanced imperial porter brewed with spices and roasted chocolate malt that clocks in at 8.1% ABV and 35 IBU's.

“We are thrilled to re-introduce our Deck the Walls spiced imperial porter this year,”  said Eric Hernandez, Head Brewer of Concrete Beach Brewery. “I’m particularly excited for the Come to Your Senses event, introducing the pairing component, it was a blast to work with Chef Nik and highlight flavors in both the bites and beer.”

The can release will follow closely behind, starting at 2pm on Saturday, December 7th to continue the celebration of all things art and beer. The DTW can art competition ran from 10/30-11/15 this year, with the 2020 can art winner being announced on 12/7. The event is to also celebrate last year’s winner, Tiffany Beasi’s artwork on this year’s can and announce the 2020 winner following the competition’s end on 11/30. For more information, visit   

https://concretebeachbrewery.com/event/4th-annual-deck-the-walls-can-release/.

J. Wakefield Brewing will be celebrating the season kick-off of Johnathan’s favorite college football team, by barbecuing gator, a reference to the mascot of their opening-night opponent and arch rival. The “Drain the Swamp Cookout” will take place on Sunday, August 18th from 4:00 p.m. to 8 p.m.

Concrete Beach Brewery’s 3rd Annual Miami GrasBlock Party and Can Release is Back and Better Than Ever

There are several fun events coming up for Valentine's Day at Concrete Beach in Wynwood.

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